During my time at Airbnb, I led several marketing
initiatives, including a strategic partnership with
the clothing designer Phillip Lim.
During my time at Airbnb, I led
several marketing initiatives, including
a strategic partnership with the
clothing designer Phillip Lim.
The goal of this project was to reshape perceptions of
Airbnb among high-end travelers, positioning the platform
as a viable option for luxury accommodations.
The goal of this project was to reshape perceptions of Airbnb among high-end travelers, positioning the platform as a viable option for luxury accommodations.
The creative was simple but compelling:
custom Phillip Lim pajama sets inspired by
Airbnb's most popular destinations.
I managed all aspects of marketing, including campaign creative, paid and earned media, and partner relationships, to drive awareness and engagement. Our social campaign resulted in over a million views which drove down-funnel premium bookings.
I managed all aspects of marketing, including campaign creative, paid and earned media, and partner relationships,
to drive awareness and engagement.
The partnership was covered by key outlets that reached our target audience, including WWD and Travel + Leisure.
We were able to secure placements in outlets that reached our target audience: WWD and Travel + Leisure.
