As co-founder and CMO of Curious Elixirs, I set out to establish the brand as the first-to-market leader in the emerging non-alcoholic cocktail space.
As co-founder and CMO of Curious Elixirs, I set out to establish the brand as the first-to-market leader in the emerging non-alcoholic beverage space.
Focused on health-conscious, social consumers, the goal was to create a
compelling value proposition around sophisticated, booze-free craft
cocktails, driving rapid customer acquisition and lasting loyalty.
Focused on health-conscious, social consumers, the goal
was to create a compelling value proposition around
sophisticated, booze-free craft cocktails, driving rapid
customer acquisition and lasting loyalty.
Focused on health-conscious, social consumers, the goal was to create a compelling value proposition around sophisticated, booze-free craft cocktails, driving rapid customer acquisition and lasting loyalty.
I led all aspects of brand creation: visual identity, creative
campaigns, art direction, earned and paid media.
I led all aspects of brand creation: visual identity, creative campaigns, art direction, earned and paid media.
The subscriber base grew to over 50,000 nationwide in under
two years, leading to the development of 5+ flavors and
distribution at some of the most famous bars in the country.
The subscriber base grew to over 50,000 nationwide in under two years, leading to the development of 5+ flavors and
distribution at some of the most famous bars in the country.
We secured features in The New York Times, The Wall Street
Journal, Esquire, Refinery29, and many more.
We secured features in The New York Times, The Wall Street Journal, Esquire, Refinery29, and many more.
