As Head of Creator Marketing, my objective was to identify the creator cohorts we could win and then build features, programs, and content to attract and retain them.
One of my key projects involved revamping creator-focused content marketing across the blog, social media, and webinars, doubling engagement and expanding reach.
I spearheaded Medium's 10th Anniversary celebration, focusing on expressing gratitude to our millions of readers worldwide.
On the product marketing front, I designed and implemented a cross-functional go-to-market (GTM) process to ensure seamless product and feature launches.
I also led GTM efforts for 5+ launches and optimized the reader funnel and subscription options, resulting in a 10% revenue increase.
